The original Pepper0ni and Hawaiian pizza watches that our friends at Time+Tide cooked up with Studio Underd0g in 2024 started life as an April Fools joke the year before. Then, they turned into a very real, very tasteful, and very successful collaboration. They toured the world through a series of pizza parties and finished with a one-off Half ‘N Half piece that raised $17,000 for the Mary s Meals charity. Clear the table, do the dishes, and be done with it? Wrong. People always want seconds, especially when it involves pizza. So heres the second and final serving. Did Studio Underd0g and Time+Tide do a good job? I mean, you get a Burnt Pepper0ni and, while it s nothing fancy like a ...
The Moon is a source of inspiration for many. Art, music, movies, you name it - the Moon is everywhere. Its also in watches. Let me introduce two watches with a prominent role for our planets satellite, the Chronoswiss Lunar Chronograph Aurora and Space Timer Gravity. These two timepieces share the same celestial inspiration, but they express it in very different ways. One is a more restrained, night-colored chronograph. The other is a more outgoing creation that seems to venture into deep space with a remarkable guilloche dial.The new Lunar Chronograph Aurora (CH-7543L-DGR / CHF 9,800) is the result of Chronoswiss reimagining a staple timepiece. The Lunar Chronograph debuted in 1999 and sto...
These days, heritage might be the most overused word in watch marketing. Every other press release seems to reference archives, vintage inspiration, or a glorious past. But at what point does heritage become a crutch rather than a strength? In this episode of Fratello Talks, Nacho, Daan, and Thomas unpack the role heritage plays in todays watch industry. Is it still meaningful? Is it overused? And are we, as enthusiasts, partly to blame for demanding it? As always, we kick things off with a wrist check.This video is blocked because you did not accept marketing cookies. Change cookie settings This podcast player is blocked because you did not accept marketing cookies. Change cookie setting...
It s time for a short confession: generally, I am not the biggest fan of skeletonized watches. While I greatly appreciate the possibility of witnessing a caliber in action, I much prefer to see it in action through a sapphire display in the case back. It s purely an aesthetic thing because, as a design fanatic, I adore a well-designed and brilliantly executed dial. Of course, there are exceptions. Some brands do openworked watches brilliantly, like Audemars Piguet, Hublot, and Richard Mille. A brand that also does it well is Rado. We have seen quite a few openworked versions of the True Square and the Captain Cook over time. That s why it makes sense that the brand now introduces the Rado An...
Seiko has used its 5 Sports collection to reintroduce some of its great designs from the past. Often, they have been collaborative, limited-edition releases that have become hugely popular. With the new Seiko 5 Sports SRPM09 HUF Limited Edition, the brand brings back another funky watch from its archives. The new watch shows inspiration from the classic Seiko 7015-6010 Time Sonar Chronograph from the 1970s. That funky chronograph had a semi-transparent dial that showed the day and date discs. Today s new limited edition takes that idea and combines it with signature HUF elements. Let s find out more.As soon as Seiko announces a reissue of a funky classic, I always search for the original in ...
Having the exact time on hand is nothing special nowadays. Almost always, youre connected to satellite time (GPS), which is based on atomic clocks in satellites that measure time to 100 billionths of a second. Optimizing accuracy through mechanical parts is a whole other matter and an age-old quest. A chronometer - the word derives from the Greek chronos (time) and metron (measure) - is the materialized reflection of its essential purpose, the precise measurement of time. Once of great instrumental value, chronometers are now prestigious items. But creating a watch that runs without losing or gaining time is also watchmakers holy grail; its the essence of their vocation. You might not reali...
The Tudor brand was founded exactly 100 years ago, in February 1926. Though the world was undoubtedly a very different place then, and the people responsible for Tudor s creation are no longer around, the brand remains. Their legacy and the values that have shaped the brand over the past century live on. Now, in February 2026, Tudor kicks off its 100th-anniversary celebrations by inviting us to take a look behind the scenes at how its watches are manufactured today.Visiting a Swiss watch production facility, or manufacture, is nothing new. In fact, it s something we at Fratello have covered many times, and I ve been lucky enough to experience it on several occasions. This time, however, was ...
You might know De Rijke & Co. from its Amalfi Series. Those watches feature a driver s case that can be rotated 90 degrees for better legibility while your hands are on the steering wheel. We wouldn t call it a sports watch, but it s certainly not a dress watch either. Right at the end of last year, founder Laurens de Rijke introduced the Capri. He calls it the brand s first dress watch. We visited Laurens at his atelier in the Dutch city of Dordrecht to get to know him and the all-new Capri a bit better.If you d like to know more about Laurens de Rijke s adventurous lifestyle and how he got started in watches, I recommend you read Tomas s article on the De Rijke & Co. Guy Allen Land...
When we were offered the opportunity to go hands-on with almost the entire current line of Tudor Ranger models, I immediately volunteered. GADA (go anywhere, do anything) field watches are my favorite category, and I hold Tudor in very high regard. Naturally, I was very curious to experience Tudors take on the genre. As it turns out, though, I am not completely sold on these. Allow me to elaborate.Before I do, lets cover some of the basics. I spent time with the beige-dial Ranger in both sizes (36mm and 39mm) and the smaller black-dial version. The 36mm models on the stainless steel bracelet cost $3,520, while the 39mm one on the fabric strap costs $3,290. While this is the entry level for T...
I cant help it, but every time I read something about the brand and rally Gumball 3000, I think of the 1981 action-comedy The Cannonball Run, with Burt Reynolds, Dom DeLuise, Roger Moore, and, of course, the dazzling Farrah Fawcett. The hilarious movie, which might feel a bit outdated if you watch it today, was actually inspired by true events. The story is loosely based on the 1979 edition of the Cannonball Baker Sea-to-Shining-Sea Memorial Trophy Dash. That was a real-life cross-country outlaw road race that began in Connecticut and ended in California. Now, the Gumball 3000 rally does have something to do with the real Cannonball Trophy Dash. But along with going deeper into that, let me ...
There are so many brands in the world of watches. Consequently, it s not only hard to keep up sometimes, but it s even harder to find personal favorites. Sometimes it s about design, sometimes it s about name and heritage, and sometimes it s about pushing technical boundaries. As a young brand, Traska adds something very important to its appeal. Thanks in part to its transparent, personal approach, the company founded by Jon Mack has gained many fans. With a strong focus on constantly improving its current collection, Traska has managed to create some of the best affordable watches currently available. But with the introduction of the new Traska Chronograph, Mack is also very open about the ...
Panerai launches its next experience edition. But in a first for the brand, two Radiomir watches come as a set in 47mm bronze and platinum cases. Panerai offers its Experiences Program for collectors who want that extra level in brand relationship. We see this with other watch brands that offer tickets to loyal customers for high-profile events, like at Wimbledon and Omega at the Olympics. But a fully curated, crafted experience for enthusiasts is what sets Panerais Experiences Program apart. For this edition, buyers of each 30-set limited edition will journey through Panerais history with the Viaggio nel Tempo experience. This celebrates 100 years of the Piazza San Giovanni boutique in Flo...
Good morning, Fratelli, and welcome to another Sunday Morning Showdown. Slowly open your shutters, make yourself a nice cup of coffee, and sit back and relax. Today will be a discreet, sophisticated, and elegant showdown. Last year, Cartier reintroduced its famous Tank Guichets in 18K rose gold, 18K yellow gold, and 950 platinum. At the beginning of this month, Audemars Piguet countered that with the introduction of its Neo Frame Jumping Hour. Let s see which of the two receives most of your votes.The Cartier Tank Guichets received a lot of praise for its classic sizing and the true-to-the-original design. Audemars Piguet went for a different approach with its Neo Frame. It s bigger than...
High horology in 2026 often comes wrapped in noise - big launches, dramatic case shapes, exposed mechanics, and a constant push to be the most talked-about watch of the week. Yes, I do enjoy that world. Modern, design-led independence is where much of the creativity happens. But there s another tier of luxury independent watchmaking running quietly alongside it, and that s what I want to highlight today.These are high-end brands embodying serious horology without trying to dominate your Instagram feed. They are not anti-modern, and they re certainly not conservative for the sake of it. They just don t need to rely on hype to justify their existence. This is high horology for people who are a...
Flying on Tuesdays or Wednesdays is usually the friendliest for your wallet. And the month of March also falls into that category. Excuse me for getting a little ahead of myself. Let me explain why Im providing these potentially superfluous travel tips. The reason is a watch event taking place in Tokyo, Japan. From March 14th to 29th, 2026, Seiko will host an exhibition called Power Design Project Presents: Passionately and Obsessively Crafted Watches. Its the fourth edition of the Power Design Project event, and you can be sure that the things on display will be just like the somewhat long name promises - surprising and creative watches designed with an obsessive passion for watchmaking.The...
Another Friday, another list! This week, we continue our series looking for alternatives to some of the world s most popular watches with five alternatives to the iconic GMT-Master II. The Crown s iconic GMT watch set the standard for travel watches. While its legacy is undeniably grand, the modern GMT-Master II is not always the preferred choice among watch fans. Whether that s due to their budgets or the watch s flashy presence, there are reasons to choose something different. For all those people, we have selected five possible alternatives that we think are worth your attention.Before we jump into our list of options, let s quickly talk about GMT watches. Obviously, there is a ton to ch...
Whenever Citizen announces a new Tsuyosa, I am all ears. The brand s hit watch has been a fan favorite ever since it debuted in 2022. I have had the pleasure of reviewing multiple Tsuyosa models and was impressed every single time. For its latest release, the Japanese brand collaborated with Romaric Andre, aka seconde/seconde/, for a whimsical take on the Tsuyosa. It conceptualizes the word tsuyosa (), meaning power or strength in Japanese, with a fun dial showing that being smaller has never stopped minutes from slicing hours into pieces. What does that mean? Let s find out.If you have paid attention, you have probably seen a Tsuyosa at some point. Citizen has expanded the collection over...
Theres something in the water of the watch world. No idea what it is, but it s making brands launch jump-hour watches. It started in 2025 with Cartier, Bremont, and Chronoswiss, to name but a few, and this year, Audemars Piguet presented a mechanical digital watch. The MeisterSinger Panthero Jumping Hour is yet another watch that uses jumping digits to tell time. The 25th anniversary of the brand from Mnster, Germany, is the occasion for a timepiece that comes in no less than three flavors - one limited edition and two regular-collection models - to make sure everybody can enjoy the birthday cake.Let me get something off my mind before introducing you to the three versions of the MeisterSin...
Until now, I ve spent most of my time looking at Ba111od s integrated-bracelet sports watch, the Chapter 7. With that piece, the brand has created an affordable entry into this popular genre. But what about other models in the lineup? Today, we ll look at the Chapter 8. However, this is a special pair of watches celebrating the company s lengthy history of watchmaking in Neuchatel. The Family Legacy Special Editions are our focus.While the continuation of Baillod watches was restarted in 2019 by family member Thomas Baillod, the company originally began making watches in 1775. If we look even further back, the family name can trace its roots in Neuchatel to 1341. To celebrate over 250 years ...
Theres something slightly ironic about spending most of your day surrounded by watches yet rarely checking the time on your wrist. I m guilty of often checking my phone rather than my watch. But when you work at a desk, the object that quietly governs your day isnt the watch you chose that morning. Rather, it s the clock that never moves. It sits there, always visible, never asking for attention, marking time in a way that feels steadier and more permanent. A watch comes on and off. A desk clock becomes part of the furniture, part of the rhythm of a space.Over time, you stop actively looking at it, yet you rely on it completely. That subtle shift is what makes desk clocks interesting. You do...
