Watch Spotting: Topsport For Summer 2024

September 26, 2025

What if you like watches, dont like sports, but also dont want to disappoint your partner who likes watching every sporting event on television? Well, you play nice, sit on the same couch, and watch the same screen, but instead of following the game, you create your very own called Spot the Watch. You can practice your skills during the last few football matches played in Germany for the UEFA Euro 2024, improve them during the Tour de France and Wimbledon, and be at the peak of your performance during the Olympics. And if enough people worldwide play along, watch spotting might become an Olympic sport by the time the 2028 Games in Los Angeles roll around.Watch spotting during big sporting events can be a little bit like watch spotting during red-carpet events. Theres no real excitement because stars who are brand ambassadors wear the watches theyre paid to wear. There are no surprises there. The fact that some news outlets still treat it as breaking news that star X wore a watch from brand Y when everybody knows that X and Y have a signed contract continues to baffle me, but thats another topic. I always find it way more interesting when brand ambassadors are caught wearing a watch they actually bought or like instead of the timepiece theyre contractually obliged to wear. But thats another topic again. Back to the sporting events this summer and the watch spotting that you can do during them.Challenge yourself with a game of watch spottingDuring the football tournament in Germany thats coming to a close soon, the Tour de France, Wimbledon, and the Olympics, a lot of watches are there for the spotting, so to speak, including easy ones, difficult ones, and everything in between. Lets start with UEFA Euro 2024. Hublot sponsors the whole thing, so youll see the brand everywhere. The biggest Hublot you can spot is, of course, in the hands of the fourth official, who holds up the sign with the numbers of the substitute who comes in and the player leaves the field. He also indicates extra time with that big Hublot-signed electronic board.Kylian Mbappe wearing a Hublot Big Bang during Watches and Wonders 2024There are way more Hublots to spot, though. Kylian Mbappe is a brand ambassador, but he cant wear his watch while doing his job. His coach, on the other hand, Didier Deschamps can. And you will see him wearing a Hublot while coaching. Speaking of coaches, Italian coach Luciano Spalletti was spotted wearing the Omega Swatch MoonSwatch Mission to Neptune during the game against Croatia. That blue watch does match his blue jacket very nicely, I must say. Cristiano Ronaldo and Jacob & Co. founder Jacob Arabo Luciano Spalletti - Image: @lucianospalletti on Instagram What goes for Mbappe also goes for Ronaldo. The Portuguese superstar and record-breaking striker has been a Jacob & Co. brand ambassador for about 20 years now, so on his way from the team bus to the dressing room, you could spot an Epic X CR7 on his wrist. Here s a top tip: watch Belgian midfielder Kevin De Bruyne making his way from the bus to the stadium. The Manchester City player is a watch lover with classic taste.Tadej Poga?ar thinks about his next Richard MilleWatch spotting during the Tour de FranceI admit that watch spotting during a football match is not the most exciting sport. Sometimes you can spot a coach wearing something nice - there was a time when IWCs Big Pilots Watch was all the rage - but thats about it. Finding a Lange 1 in a shot of the fans all dressed up in their nations colors is worth a gazillion points in the game of watch spotting, and it most likely will never happen. But because cyclists can wear their watches during the race, the Tour de France might be a better place for watch spotting. Two brands stick out here - Tissot and Richard Mille. Tissot is the official timekeeper of the worlds most prestigious bike race. Richard Mille sponsors the UAE team featuring Slovenian supercyclist Tadej Poga?ar, who will try to bag the Tour for the third time after winning the Giro dItalia earlier this year.Mark Cavendish wearing a Richard Mille Ive never spotted a Tissot watch on a riders wrist while riding or standing still. Richard Mille watches, on the other hand, have seen a lot of action, not just on Poga?ar s wrist but also on that of the Manx Missile. Mark Cavendish from the Isle of Man has won 34 TdF stages so far. That makes him a shared record holder. Legendary Belgian cyclist Eddy Merckx also won 34 stages. But Cavendish bagging a 35th stage victory this year is not impossible. When he throws his arms in the air, look at his left wrist, and you might be able to spot a (lightweight) Richard Mille. Alexey Lutsenko with his Jacob & Co. in last year s TdF By the way, Cavendish is riding for Astana, a team from Kazakhstan, and one of his teammates is Alexey Lutsenko. Last year, I spotted him wearing a Jacob & Co. Epic X Skeleton in black titanium. Hes a brand ambassador but only wears his watch during the team presentation.Last year s Wimbledon winner Carlos Alcaraz is a Testimonee - Image: Andrew Couldridge/ReutersWatches on the court dominates most of the world s biggest sporting events, and Wimbledon is one of them. As the official timekeeper of the event and partner of a range of tennis stars, theres no escaping the brand during the famous grass tournament. Carlos Alcaraz, last years winner, is a Testimonee, just like five-time Wimbledon champion Bjo?rn Borg and Swiss champion Roger Federer, who became the first to win 20 Grand Slam mens singles titles. The Crown also can claim a long list of active players, such as Caroline Garcia, Stefanos Tsitsipas, Jannik Sinner, Holger Rune, Iga Swiatek, Belinda Bencic, Coco Gauff, Lorenzo Musetti, and Sloane Stephens. Alexander Bublik wearing a Bianchet Grigor Dimitrov and his Bianchet Bvlgari ambassador Andrey Rublev Tommy Paul wearing a special De Bethune But none of these Testimonees wear a watch while playing. There are quite a few players who do wear a watch while playing, though. American Tommy Paul, for instance, is a brand ambassador who wears his De Bethune DB28 LTC on the court. Bianchet ambassadors Alexander Bublik from Kazakhstan and Grigor Dimitrov from Bulgaria also wear watches while playing. Is it a coincidence that Dimitrovs countryman Andrey Rublev, who has a deal with Bvlgari, also wears a watch - a lightweight Aluminium Match Point Edition - during his matches? I guess it has more to do with the weight. But weight doesnt matter that much as Polish player Hubert Hurkacz wears a not-so-very-light Gerald Charles ?Maestro GC Sport while playing. The sponsorship deal must help him carry the load.Femke Bol winning with a 55g Seamaster Aqua Terra Ultra Light on her wristThe Omega OlympicsYes, theres more to the Olympics than track and field. This year, breakdancing is also part of the biggest sporting event in the world - that s the reason I think watch spotting has a chance to also become an Olympic sport one day. Still, I will focus on Athletics, the group of events that involves competitive running, jumping, throwing, and walking.? Omega is timing and registering everything, and the brand also has a long list of competing brand ambassadors. Armand Mondo Duplantis and his new Aqua Terra There are quite a few favorites wearing Omega watches. Take Swedish pole vaulter Armand Mondo Duplantis, for instance. Hes the current world and Olympic champion and holds the world record holder with a height of 6.24 meters. Omega recently released a Mondo-inspired Aqua Terra?in Swedish colors that he probably wont wear while vaulting his pole. But he most likely will wear his 55g Seamaster Aqua Terra Ultra Light, just like Femke Bol. The Dutch 400m sprinter and 400m hurdler will wear that titanium watch for sure. The lightweight and costly Aqua Terra has seen track time already and will see plenty more this summer.Nafi Thiam wearing a Richard Mille - Image: Getty Images for European AthleticsAnother lightweight watch with a big chance of winning a heavy gold medal is the Richard Mille RM 07-04 Automatic Sport on the wrist of Belgian heptathlete Nafi Thiam. The very successful Thiam has been a brand ambassador for RM since 2018.Fratello wishes you a fun and sporty summer, and happy watch spotting! Please share your most surprising finds in the comments below. You wont win a medal, but just like Pierre de Coubertin, the founder of the modern Olympic Games, once said, The most important thing . . . is not winning but taking part.