Introducing: The M.A.D.1S Grow Your Dreams

July 28, 2019

Block September 2nd if you want to have a chance to wear a relatively affordable MB&F collaboration watch on your wrist. On that day, at 2:00 PM CEST, the raffle for the M.A.D.1S Grow Your Dreams in three colorways will start. These M.A.D.Editions are the result of a collaboration with British-Nigerian artist and designer Yinka Ilori. Each version is limited to 400 pieces, and all vibrate with Iloris colorful and joyful energy and dream-inspired philosophy.You probably dont need an introduction to Maximilian Bsser, the founder and driving force behind MB&F and a string of other crazy projects, such as M.A.D.Editions. However, you may not be familiar with British-Nigerian artist and designer Yinka Ilori. One thing is for sure: he loves color. But theres more. Hes a storyteller who fuses his cultural heritage, social commentary, and striking aesthetics across various mediums, from Londons most overlooked spaces to bespoke McLarens. Every creation is a vibrant celebration of joy. His practice spans architecture, large-scale installations, print, fashion, textiles, home wares, and now three watches.SunThe M.A.D.1S Grow Your Dreams, a collaboration watch in three lively colorwaysAt the heart of Iloris philosophy is a belief in nurturing dreams. Its a value instilled by his parents and often symbolized by the motif of trees, representing the patience, resilience, and hope required for ideas to grow and flourish over time. The three versions of the M.A.D.1S Grow Your Dreams are clear expressions of Iloris way of thinking.WaterThe three limited-edition versions of the M.A.D.1S Grow Your Dreams are called Sun, Nature, and Water. Each of these watches features a steel 42 15mm case. Those who remember the original M.A.D.1 might notice that these new watches are slimmer. That s due to the switch to a single time-telling cylinder for hours instead of two for hours and minutes. The shape of the lugs and case back remained the same, though. The watches are water resistant to 3 ATM and feature a mineral crystal on the back and a sapphire one on the front. The latter crystal also has an antireflective coating on both sides.NatureMore specs and detailsOf course, the most eye-catching feature is the rotor. The rotors of the different M.A.D.1S Grow Your Dreams models are executed in anodized titanium, with yellow for Sun, green for Nature, and blue for Water. The shape underwent an evolution, resulting in a slimmer, more detailed appearance. The milled blades show a tree motif, symbolizing hope and growth. Encircling the sapphire crystal is a bezel with vibrant colors, but what you see is not a traditional PVD coating. Instead, it s a precision-machined groove filled with HyCeram, a high-tech liquid ceramic that is heat-hardened and hand-polished to a flawless finish. Complementing the bezel, the aluminum baseplate showcases stamped wave-like textures that ripple beneath the movement, creating a 3D visual effect. The power source of choice is the Swiss-made La Joux-Perret G101. It replaces the Japanese Miyota movement used in previous M.A.D.1 models and boasts a 68-hour power reserve. In addition, this movement displays more refined decoration and is slimmer than its Miyota predecessor. What remains the same is the super-fast-spinning rotor that makes wearing the M.A.D.1 watches so much fun.Yinka Ilori and Max BsserBicolor strapsFittingly, in the Sun version, the rotor is the color of the Sun, and the watch comes with a half-green, half-yellow strap. The other two watches follow that principle. Nature shows a green rotor and a half-purple, half-red strap. The all-blue Water has a blue rotor and a half-dark blue, half-light blue strap. Yes, these watches have bold colorways, and even the brand itself mentions mismatched colors, but they do look fun, vibrant, and original. Every strap shows detailed stamped leaf patterns, echoing Iloris dreamscape and philosophy. For those who find the color combinations overwhelming, each watch also comes with an interchangeable white strap.The M.A.D.Editions RafflesLike earlier M.A.D.1 models, the M.A.D.1S Grow Your Dreams will likely cause a bit of hysteria among watch fans. To keep things in check, there will be a raffle. After endless hours of internal debate at MB&F, ?it was decided that raffles were the fairest way to allocate the trio of limited-edition watches. The raffle opens Tuesday, September 2nd, and closes Monday, September 8th. Registration is free, and the watches cost CHF 3,200 before taxes. So, if you want to have a chance to wear a lively M.A.D.1S Grow Your Dreams on the wrist, click here to sign up for the raffle. Best of luck!Watch specifications Brand M.A.D.Editions Model M.A.D.1S Grow Your Dreams Sun, Nature, and Water Dial Rotating hour cylinder in purple (Sun), red (Nature), or blue (Water) with Super-LumiNova numerals on the side of the case, yellow rotor, blue movement holder, and purple baseplate (Sun), green rotor, gold movement holder, and red baseplate (Nature), or blue rotor, gold movement holder, and light blue baseplate (Water)Case Material Stainless steel with light purple-blue (Sun), yellow (Nature), or green (Water) HyCeram color accents on bezelCase Dimensions 42mm (diamater) 15mm (thickness)Crystal Sapphire with antireflective coating on both sidesCase Back Stainless steel and mineral glass Movement La Joux-Perret G101 base, modified with rotating hour cylinder and inverted position, 28,800vph, 68-hour power reserve, 24 jewels, titanium rotor with Super-LumiNova accentsWater Resistance 30 metersStrap Yellow and green (Sun), purple and red (Nature), or light and dark blue (Water) rubber with a stamped leaf pattern and stainless steel folding clasp, additional all-white rubber strap included Price CHF 3,200 (ex. taxes) Special Note(s) Limited to 400 watches per colorway. The first watches will be available to the Tribe (MB&F owners) and Friends (suppliers) on a first-come, first-served basis. On September 2nd, the raffle will open to the public.