Fratello On Air: Guido Terreni- CEO Of Parmigiani Fleurier

September 27, 2017

Rob talks to Guido Terreni of Parmigiani Fleurier. With over twenty years of experience in the industry, a decade of which was spent with Bvlgari, Terreni brought with him a definite vision to a brand that still benefits from having its iconic founder a living, breathing part of the company.In this podcast, Terreni explains how it is important to honor your existing customer by keeping the Parmigiani Fleurier product message close to a clearly recognizable core silhouette in order to add permanence to the client s purchase. This podcast player is blocked because you did not accept marketing cookies. Change cookie settings Watchmaking is not a business of fads, nor even fashion in the short term. He aims to create timeless watches that need no explanation. Distilling a design down its bare elements is the hardest but most rewarding endeavor when achieved satisfactorily. Listen to the podcast now to find out more.Follow me on Instagram @robnudds.