April Fools Day - The Day-Date Emoji

April 02, 2020

When you look closely at the website, you will find all new 2023 watches listed - except for one. That s right, the Day-Date Emoji is not mentioned. While there are new Day-Date models, all with 52 brilliant-cut diamonds, the new Day-Date Emoji is not available in the collection overview. Day-Date EmojiThe only mention it gets is in the Newsroom section. It says: Crafted from 18 ct yellow, white or Everose gold, these watches have adopted an original face. Rather than showing the day of the week, the arc-shaped aperture at 12 oclock displays an inspirational keyword in English C Happy, Eternity, Gratitude, Peace, Faith, Love and Hope. The window at 3 oclock reveals daily one of 31 exclusive emojis in place of the date.Champleve enameling techniqueAnd we ve had the watch in our hands, as you can see in the video. The dial is done using the champleve enameling technique and is inspired by a jigsaw puzzle. It uses vibrant colors, and according to , they all represent the key moments in life. As Michael wrote here, isn t this new Day-Date Emoji just expensive fun for the lucky few?It makes you wonder, is this watch for real? Or did just make a few prototypes to make it look real, only to push out a press release on April 1st to indicate it was all a joke (and a good one, then)? Then again, is and will always be doing things, and although we could have said the same thing perhaps about the Daytona Leopard many years ago, it was still a different piece than this Day-Date Emoji.April Fools DayLex and I - who brainstormed whether this new watch could be an April Fools Day joke over dinner - think that it s s way to make these kinds of jokes. On the other hand, it would be quite the message to the industry: Do we all want to go in this direction with our watches? Remember, is not the only serious brand doing comical dials like this.We are very interested to see what you think, so cast your vote in the poll below. Let us know whether you think the Day-Date Emoji is serious business or a brilliant Apil Fools Day joke. We will soon find out what the truth is, I am sure. Day-Date Emoji